People before party

The project centers on a political campaign for Phil Mendiola Long, operating under the theme "People Before Party" in the Northern Mariana Islands.

The campaign focuses on several key initiatives and messaging strategies:

Community Support and Heritage: The campaign highlights efforts to support local cultural and youth programs, such as providing funds for the Tinian Elementary School Chamorro language competition.

Economic Advocacy: A core component of the campaign is the call for fair wages, specifically advocating for a mandatory minimum wage increase to $10 or $12 per hour within the tourism and construction sectors.

Youth Investment: The campaign emphasizes investing in the future through support for youth facilities and equipment, illustrated by assistance provided to school sports teams.

Branding and Visual Identity: The project includes the development of a professional visual identity, utilizing a consistent color palette and refined graphic design to promote the "People Before Party" message and the candidate's name.