Miel-é-thym

The Brand Narrative: Nature’s Refined Alchemy Miel-é-thym is a brand dedicated to the artisanal craft of harvesting honey, honoring the medicinal harmony between wild thyme and the natural environment. The brand story centers on the "miracle plant" (la petite plante miracle), positioning the product as a premium, raw, and authentic experience for the conscious consumer.
Visual Identity & Deliverables: The identity utilizes a clean, minimalist design language that allows the organic qualities of the product to stand out. As seen in the various touchpoints, the brand maintains consistency across all media
Packaging Design: Utilizing matte-finish white bags and elegant glass jars, the design creates a premium feel that emphasizes the "gout fort" (strong taste) profile.
Website & Digital Experience: The digital presence is designed with an editorial aesthetic, featuring warm amber and sage green palettes to evoke the natural source of the honey.
Brand Collateral: The identity extends seamlessly to everyday items like tote bags and business cards, reinforcing brand recognition through the consistent use of the logo.
Brand Strategy: Detail the transition from a traditional local product to a modern, lifestyle-focused artisan brand.